NEWS: Mattel Getting into the Wrestling Business, WWE Into the Barbie Business

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NEWS: Mattel, maker of the world renown Barbie doll, took to the San Diego Comic-Con to announce that they were joining forces with an unlikely partner for a new line of dolls. Mattel will be joining forces with none other than the WWE for a new line of Barbie-like dolls marketed primarily to young girls. The dolls feature the likeness of several female WWE Superstars including; Nikki Bella, Brie Bella, Natalya, Becky Lynch, Alicia Fox, and Eva Marie. Mattel gave out exclusive limited edition Charlotte and Sasha Banks dolls for fans lucky enough to attend the San Diego Comic-Con. Stephanie McMahon, who will not have her own Mattel doll, stated the following,

"The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company. We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength."

Mattel's Lori Pantel stated the following,

"At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first-ever female superstar fashion doll line to fans. This line shows girls that they too can be a WWE superstar and fits well within our portfolio of girls’ brands by offering unique doll aesthetics with empowering messages."

The dolls will be sold exclusively at Toys 'R Us beginning this September; but, will be available for pre-order beginning July 24th.

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